Helen Andrews Inc. was established in 1976 and is headquartered in New York City. Led by Norman Kelapire, we are a multi-disciplined
international team with insightful expertise in sterling silver, gold, diamond, gemstone, stainless steel, and body jewelry. We deliver
innovative effective jewelry programs to Mass Market Retailers, Department Stores, National Chain Jewelers, Television Retail,
and Internet Retail channels.
Helen Andrews combines continual market and trend research, worldwide product development, and original product designs to deliver
high yielding, alluring, jewelry programs for your target markets. We successfully offer a comprehensive merchandising approach, competitive
pricing, financial solidity, in-depth manufacturing options, operational efficiencies, reliable sales analysis support, and an understanding of the
retailer’s need for a competitive edge over their competition.
Helen Andrews is the company responsible for introducing E-coating, a plating process that protects silver jewelry from tarnishing, over
20 years ago. In 2011 we proudly introduced the latest technology breakthrough in sterling silver jewelry protection, Forever Brite!
Helen Andrews is committed to customer loyalty, ethical practices, and is value driven. We pride ourselves on our innovation, worldwide
sourcing, speed to market, and creating exclusive store branding and merchandising.